Seth Lukin: Portfolio

Project Link

A colorful corner of the internet where Seth shares his design work across UX, web, visual, and motion. His mission is to challenge modern sterility and bring back joy and excitement to digital experiences.

#FOTD #thefwa

Prompt Labs

Project Link

Prompt turned APTA 2025 into an experiment. Enter Prompt Labs: an immersive microsite to map booths, unlock party access & view sessions. It’s conference experience, down to a science.

#FOTD #thefwa

Art Here 2025 - Shadows (Richard Mille x Louvre Abu Dhabi)

Project Link

The digital exhibition of 2025 "Art Here" by Richard Mille and Louvre Abu Dhabi explores "Shadows" through an immersive 3D web journey, inviting visitors to experience and interact with artworks room by room, where light and shadow shape space, meaning, and perception in poetic scenography.

#FOTD #thefwa

HEAR360 | Listen

Project Link

HEAR360 believes the world changes when we listen, so we built their brand anthem around a single guiding insight: listening is the key to turning a universe of vibration into a world of meaning.

#FOTD #thefwa

Nippori Seminar

Project Link

Nippori Seminar is a radio project exploring second careers through real voices. By sharing stories of curiosity and change, it offers clues to living a life that feels truly your own.

#FOTD #thefwa

Explore Primland

Project Link

Capturing the magic of the Blue Ridge Mountains in an immersive digital experience available to everyone, everywhere.

#FOTD #thefwa

SIRUP's 3rd Album OWARI DIARY

Project Link

An immersive album site where SIRUP’s “OWARI DIARY” unfolds like a personal diary — mixing sound, visuals, and handwritten elements.

#FOTD #thefwa

IKEA “Activa El Modo Hogar” (Christmas 2025)

Project Link

Send Christmas greetings to your favorite people with this customizable Christmas card by IKEA, shaped like our iconic BILLY bookcase. Because being present also means pausing to appreciate all the good things that the people who accompany us every day give us.

#FOTD #thefwa

Cartier - Follow the baby panther

Project Link

The baby panthers from the end-of-year campaign have sneaked onto the Cartier website. Activate them by clicking on any link on the “follow the panther” page.

#FOTD #thefwa

Naked City Films

Project Link

A bold, stripped-back website for Naked City Films, influenced by brutalist design and built to feel accessible—using clarity, rhythm, and restraint to spotlight the work, the process, and the stories behind each film project.

#FOTD #thefwa